Strategic Plan 2018-2020: Putting Somerset County on the Map

The vision that led to the creation of the SCBP still inspires us. We continue to believe in the power of a partnership between the private, public, and non-profit sectors speaking with a united voice to advance a strategic agenda to make Somerset County a better place to live, work, play and learn. We describe this synergy as “making vibrant connections” and it goes to the heart of what Somerset County, and the SCBP, is all about.

Our last Strategic Plan update was done in response to the challenges posed by the Great Recession. Since those dark days, we have successfully implemented Somerset County Freeholder polices, and collaborated with our community partners to deliver a program of work that has reestablished our competitive position.

In order to maintain our momentum, the time has come for us to project our true identity: Somerset County New Jersey is an independent powerhouse of commerce, culture and ideas. Our rural environment is completed by wealth, corporate headquarters premier retail and excellent education – all while respecting the natural beauty, historic landmarks, and quant country towns. It is far from sleepy and serene – defined by a beautiful landscape, Somerset County projects a healthy lifestyle, strong economy and sense of independence. We are home to a diverse community, keenly aware that we enjoy quality of life, celebrated by a spirit of creativity, culture and learning. THIS IS TRUE NEW JERSEY. Vibrant and secure. Beautiful yet balanced. Abundant with opportunity. Alive with promise.

In summary, the purpose/reason for being of the Somerset County Business Partnership is to put Somerset County on the map!

View Strategic Plan image