2020 may be remembered as the most challenging year EVER for members of the Tourism industry. Volatile market conditions and plunging demand pushed us to the brink, yet our members enacted inspired strategies to not only survive but THRIVE!

Please join us for a panel of Somerset County Tourism professionals who truly made lemonade from lemons in 2020. Hear their stories, from conception to execution, of overcoming the countless obstacles they faced. Find out how they reached their audiences, rolled out new products and even pivoted their business models to endure.