Our Reason for Being

Strategic Plan 2018-2020

We create the vibrant connections among our public/private partners, members and the business community that will enable us, together, to build a prosperous and sustainable future.

Our Vision

Somerset County is recognized as one of the premier counties in the nation in which to live, work, play, visit, learn and find talent. We will put Somerset County on the map!

Core Principles

We Deliver

value to our member by responding to their needs and providing unique business growth, networking and informational business resources.

We Advocate

for business-friendly policies and solutions that are long-term, strategic and sustainable.

We Lead

by delivering an innovative program of work that provides our members and community with a competitive advantage.

We Collaborate

with the freeholders and our community partners to build vibrant connections that make Somerset County a better place to live and work.

We Earn

trust by acting transparently in everything we do.

Strategic Imperatives


To anticipate the needs of the business community and provide critical resources.


To promote job creation and private sector investment.


To advocate for a reform agenda that supports our economic development (CEDS) objectives.


To promote Somerset as a special place to work, live, visit and find talent..


To expand our organizational capacity to better achieve our mission.


Higher Education

Expand partnerships including with higher education

Effective Branding

Demonstrate how to effectively use county brand

Employer Resource Guide

Update employer resource guide to attract talent


Recognize the ever changing population & workforce

Increase Financial Support

Increase financial support by 10%

Expand Education

Expand educational offerings for business members

Build Technology

Build technology platform to deliver services

Support Opportunity

Support opportunity NJ’s reform agenda

One NJ

Advocate for “One NJ” funding

Invest in Somerset

Make a compelling case for investing in Somerset county

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