Marketing Opportunties
At the Somerset County Business Partnership, supporting fellow members comes FIRST. From high-visibility event sponsorships and targeted advertising to promotion in our Podcast "The Scoop", SCBP gives you powerful ways to stand out, make connections, and grow your business right here in Somerset County.
* STATS FROM 2025
General Marketing Opportunities
Grow your visibility, expand your reach, and connect with more members through these small marketing opportunities!
Coffee Station Sponsor
Investment: $100/month
Opportunity:
Sponsor the SCBP coffee station used daily by members, and visitors. Your logo will be placed directly at the station where members naturally gather.
Why its beneficial:
- High-frequency visibility in a heavily used area
- Associates your brand with a daily habit members appreciate
- Consistent exposure to returning members and repeat visitors
Social Media Promotion
Instagram Reel
Investment: $150 (per post)
Opportunity:
A short-form video feature shared as an Instagram Reel, designed to capture attention and expand reach.
Static Instagram Post
Investment: $100 (per post)
Opportunity:
A dedicated Instagram post highlighting your business, shared with SCBP’s engaged audience.
Why it’s beneficial:
- Showcases your brand to a local, business-focused following
- Encourages profile visits, website clicks, and inquiries
- Reinforces credibility through association with SCBP
- Ideal for announcements, promotions, or brand introductions
Monthly Members Breakfast Sponsor
Investment: $250Â
Opportunity:
Position your business front and center at one of SCBP’s most well-attended monthly networking events. Your logo will be displayed during the event and you’ll receive a 10-minute spotlight to introduce your business and share insights, resources, or expertise to the group.
Why it’s beneficial:
- Direct visibility with an engaged, full room of local business leaders
- A dedicated position to clearly introduce your business and share expertise
- Build familiarity and credibility through in-person exposure
The Scoop Email Sponsor
Investment: $250Â
Opportunity:
Your logo will be featured at the top of one of SCBP’s The SCOOP weekly e-blast and a direct link to your website.
Why it’s beneficial:
- Direct exposure to SCBP’s full email subscriber list (10k subscribers)
- Visibility in a trusted, high-open-rate communication
- Drive traffic to your website
- Ideal for promotions, events, or brand awareness
PODCAST ADVERTISING
Investment:
- 3 months: $250
- 6 months: $500
- 12 months: $750
Opportunity:
Your business will be featured as a sponsor on the The SCOOP podcast series and The Heart of NJ tourism podcast series, with a brief 15-30 second ad read included in each episode during your sponsorship period.
Why it’s beneficial:
- Positions your brand alongside trusted local business conversations
- Reaches a targeted audience of professionals and business owners
- Expands awareness among residents and visitors exploring Somerset County
- Builds credibility through association with thought leadership and storytelling
- Long-term exposure as episodes remain accessible over time
The Scoop Podcast Feature
Investment: $300 (One Episode)
Opportunity:
Be featured as a guest on The SCOOP podcast, where you’ll share your business story, expertise, and what makes your organization unique through a relaxed, conversation-style interview.
Why it’s beneficial:
- Positions you as a credible voice within the local business community
- Builds familiarity and trust through storytelling rather than traditional advertising
- Reaches an engaged audience of professionals and decision-makers
- Provides shareable content you can promote across your own marketing channels
- Extends your visibility beyond a single event through ongoing podcast access
Have questions? Interested in a Marketing Opportunity? Reach out to Lydia Michaud, LMichaud@scbp.org for more info!
Ribbon Cutting/Grand Opening OpportunitiesÂ
Celebrate your business milestone and share your success with the local business community! Generate awareness, connect with fellow members, and highlight your achievements.
Tier 1 - Basic Visibility (FREE)
Ideal for businesses who want to share their milestones with the community.
Includes:
- Event listing on the SCBP online Chamber Calendar
- Event flyer/graphic included in SCBP The SCOOP e-blast
Tier 2 - Community Celebration ($200)
Great for businesses looking to bring people together and gain local visibility.
Includes:
- Event listing on the SCBP online calendar
- Featured in our Events & Opportunities email & SCOOP e-Blast (pre-event)
- Ribbon and ceremonial scissors provided
- SCBP staff member on-site to assist
- Invitation extended to SCBP Ambassadors
- Social media posting using photos provided by your business (post event)
Tier 3 - Full Promotion & Support ($400)
Best for businesses wanting maximum exposure and a fully supported experience.
Includes:
- Event listing on the SCBP online calendar
- Featured in our Events & Opportunities email & SCOOP e-blast (pre-event)
- Ribbon and ceremonial scissors provided
- SCBP staff member on-site to assist
- Invitation extended to SCBP Ambassadors and local officials
- Featured at top of SCOOP e-Blast (post-event)
- On-site photo capture and posting across SCBP social media channels (post-event)
Have questions? Interested in a Marketing Opportunity? Reach out to Lydia Michaud, LMichaud@scbp.org for more info!